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A post on the Social Computing Journal site with some thoughts about transforming your business to “social” and what that might mean. A couple of the points:
Social businesses are made of people. Just like soylent green, the network (the Web or enterprise or both) is about who is on it and how involved they are …
 
The right tools and infrastructure naturally enable good social business. I dislike talking about technology too early but I continue to see a lot of people using the nearest tool at hand, rather than the right tool for the job …
 
Rethink your views on intellectual property in a highly social world. The famous letter sent by Apple to the little girl who had ideas about how to improve the iPod is a classic example of how we still look at business in an anti-social way …
 
Censorship kills participation. Nothing will stop a social business in its tracks faster than inappropriate censorship …
 There’s plenty more of flesh on those bones, as well as the rest of the “rules” …