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Why ‘aqualung’? For some reason while I was thinking of a name for the blog, I couldn’t get the Jethro Tull song out of my head. Considering it’s been years since I last heard it, I figured I should go with the  serendipity.

The tagline at the top of the page is part of some lyrics I write about 30 years ago (when I was still young and idealistic) about marketing people – now I tend to subscribe to Hugh McLeod’s theory of marketers.

BTW, the dog’s name is Monty, and we put up with each other.