A post on the Social Computing Journal site with some thoughts about transforming your business to “social” and what that might mean. A couple of the points:
Social businesses are made of people. Just like soylent green, the network (the Web or enterprise or both) is about who is on it and how involved they are …The right tools and infrastructure naturally enable good social business. I dislike talking about technology too early but I continue to see a lot of people using the nearest tool at hand, rather than the right tool for the job …Rethink your views on intellectual property in a highly social world. The famous letter sent by Apple to the little girl who had ideas about how to improve the iPod is a classic example of how we still look at business in an anti-social way …Censorship kills participation. Nothing will stop a social business in its tracks faster than inappropriate censorship …
There’s plenty more of flesh on those bones, as well as the rest of the “rules” …