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Trying to think of a name for a new business I’m helping set up … it’s a difficult process because so much of the first impression is based on it. There is also the potential hazard of working up a great name and finding someone else already uses it, or something close to it.
Short/long, what letter of the alphabet to start with, memorable, meaningful, descriptive, drop a syllable to be cute (or not), watch the language – I’m having fun! I’m coming up with a list that hopefully my colleague and I can reach some agreement on – wish me luck!