Management often responds to the adoption of social tools the way that public policy has responded to texting while driving: they make it illegal to be social while working. 

The far-sighted response will be to make it easier to gain the benefits of social business, and to rethink the organization and management of work around human nature instead


Stowe bases his post on a NY Times articles that talks about changing the way we drive so that the car does more of it, looking at a time in the future where the driving is a distraction to (eg) texting, rather than the other way around as at present. He then applies it to the way most businesses approach social media – by banning it. The good part is, of course, that we don't need to wait for advances in "people technology" for the balance to shift – we are already inherently social. It's the Taylorist management mindset that has to change, to reflect the reality that people stubbornly refuse to transform into mindless automatons, and WILL be social at work regardless of any attempt to make it otherwise. The better approach is to work out how to use "social" in "business" to advantage …