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nothing characterizes industrial age business like the Five P's. Business is Pedestrian (in its vanishing smallness of ambition), Predictable (in its furious obsession with the trivial), Predatory (in it's hyperaggressive selfishness), Pompous (in its unvarnished self-importance), and Pointless (in its lack of usefulness to people and society). What it really excels at is pumping out inauthentic, unsustainable, illusory value–instead of the real thing.


Boom, boom … say no more. This is Umair's Howard Beale moment, and he's moving from querying business-as-usual to actively plotting its downfall (or at least its "path to significance").