Business names
Trying to think of a name for a new business I’m helping set up … it’s a difficult process because so much of the first impression is based on it. There is also the potential hazard of working up a great name and finding someone else already uses it,...the process
This post is really just a summary of what tools I’ll be using for the time being, both for the administration of the business and its execution. Google Apps Mail, calendaring, contacts and simple, shareable documents are all hosted by Google Apps for...the plan
market Who do I sell to? Fortunately the skills and experience involved are reasonably transferable between industries; however it makes sense to start where I know the milieu best – the wine industry. This is where I’m already known and where my...the purpose
Briefly stated, the purpose of achurch & associates is to help make your business better. Now I KNOW that sounds a bit trite, so let’s parse it: help I’ve got experience in fast food, selling, the factory floor and (mainly) information systems. I have...the plunge
About two years ago, I circulated an email to some of my network speaking of my intentions to leave my employer. Almost exactly two years later, I’ve finally done it (I didn’t want to rush into it, obviously). After 27 years behind the corporate...
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